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Contacts:
NTRU and IFsec Announce Strategic Partnership at Digital Hollywood NTRU and IFsec to Provide Security Solutions that Protect the Distribution of Digital Media Digital Hollywood, Beverly Hills, Calif. - Sept. 25, 2000 NTRU (www.ntru.com) and IFsec (Hospitality Room #43) (www.ifsec.com) today announced a strategic partnership to provide customers with a unique solution for secure digital media distribution. The combination of NTRU’s advanced encryption technology and IFsec’s expert media and entertainment security consulting will bring content and service providers and their customers a strong baseline security infrastructure specifically designed to protect content delivery that does not in any way hamper the enjoyment of digital media. “We are pleased to be working with Ifsec,” said Scott Crenshaw, CEO of NTRU. “Together we are able to offer content providers a complete array of services designed to enable broadband distribution with the highest levels of security and performance. NTRU’s public key cryptography offers high security, high speed, small footprint, and unlimited scalability to meet today’s media distribution challenges.” According to Julius Adams, principal of entertainment and media markets at IFsec, “As media and entertainment companies rush to enter the digital market, they must design infrastructures that ensure they can provide content on a continuous basis and in a secure environment. Information and content security is a top priority of any media and entertainment company considering or already pushing its content through digital means to a potential worldwide audience. NTRU clearly has unique technology to enable the future of secure media distribution, while adding very little overhead to the process.” NTRU Secure Media Distribution Applications For video and music protection applications, NTRU delivers new security paradigms addressing the needs of copyright owners and consumers. Using NTRU’s disposable keys, a three-hour movie can be encrypted using over 1,000 unique keys – one key for each second of video content. NTRU provides new levels of security protection to video content that will effectively change the economics of distribution. Recent developments such as the easy breaking of DeCSS have shown that digital media providers need the highest levels of security to protect users and content owners from theft. IFsec Security for Media and Entertainment Media companies traditionally maintained tight control over the use of content materials through one-way analog delivery systems and copyright protection laws. As use of digital broadband delivery systems to homes, theater venues, kiosks becomes prevalent, issues regarding management, control and protection of content become critical. Through the use of interactivity with users of computers and set-top boxes, media and entertainment companies will have unprecedented access to user and customer data never before available to the industry. Through use of digital delivery and interactivity, media and entertainment companies are entering a market not without controversy - ownership of user/customer data and copyright - in which privacy issues will continue to surface as more data is collected and potentially utilized to generate revenues. How a media company approaches its security technology and business model can greatly affect monetary performance. About NTRU NTRU delivers the fastest, most secure public key cryptography solutions to secure communications and content for the next generation of Internet connectivity. Applications include securing wireless data communications, digital music and video distribution, mobile e-commerce and Internet applications. Developed by a team of Brown University mathematics professors, NTRU operates more than 100 times faster than competitive systems at equivalent security levels and is easily implemented in low-cost hardware devices. Contact NTRU: 5 Burlington Woods, Burlington, Mass. 01803; Phone: 781-221-0017. Fax: 781-221-0117. NTRU is pronounced “En’ true.” About IFsec IFsec is a world leader in developing strategy and providing professional services to companies that need to protect their intellectual capital. Fortune 500 corporations, government agencies, major online retailers and others turn to IFsec to provide best of breed security policies and infrastructures. IFsec operates a next-generation testing and simulation laboratory that allows the firm’s deployment team to stay one step ahead of ever-evolving system vulnerabilities. Contact IFsec: 260 Madison Avenue, 3rd FL, NY 10016; Phone 212-481-4100; Fax: 212-685-3405. ###
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